The Importance of Color in Branding
Here at APTCO we spend a lot of time working with logos for businesses and organizations of all types. Some logos are known worldwide while others are just recognized locally. Regardless of whether they are backed by a formal branding standards manual, they communicate the company image. Our job in designing marketing pieces is to make sure that there is consistency in the look.
So when we saw a study in Entrepreneur Magazine of the meanings of different colors used in logos, we thought it was worth sharing. While you may not agree with all the opinions, it makes for a fun read. Here it is, in the form of an infographic:
Notice a few big names up there? Those folks have some pretty deep pockets, and had to dig deep into them for some of those logos. But you'd be surprised at how little some of them cost. Entrepreneur went further into their analysis, showing some interesting history.