Educational studies are showing that students pay better attention when their phones are locked away during the school day. Doesn’t it make sense that the same principles would apply in the business world?
When the Coca-Cola Bottling Company UNITED held its inaugural Leadership Academy in Atlanta, the goal was to foster collaboration, growth and innovation among the 250 top leaders, key decision makers and influencers in attendance. What better way than to go “Old-School”? The Rocketbook Letter Flip Notebook was ultimately selected for its functionality and sustainability. The notebook was prominently imprinted with a custom logo and distributed to attendees at the start of the conference.
With laptops prohibited during the meeting, the Rocketbooks encouraged greater focus on the speakers, increasing participation by 90%. The overall impact was significant: attendees reported a 20% increase in productivity, with 85% noting that the Rocketbooks helped them implement new strategies more effectively. The reusable nature of the notebooks also supported Coca-Cola UNITED’s sustainability goals by reducing paper waste.
The County of Los Angeles Department of Mental Health designed an engaging campaign using branded merch to maximize the impact of the department’s “Take Action” initiative. The goal was to encourage simple, everyday actions to promote good mental health.
Five products were selected and paired with the campaign’s message, such as “Take a Break and Go Outside!” coupled with sunglasses and “Take Control of Your Health!” paired with hand sanitizer. Other products included a cooling towel, a magnet bag clip and a tumbler, all accompanied with a message to encourage better mental health. Approximately 10,000 products were distributed to an estimated 7,500 community members during 14 department-hosted events.
The campaign boosted booth traffic by 40%, and postevent surveys revealed that 90% of attendees remembered the products and associated mental health messages. This initiative also contributed to potential long-term savings for the county through reduced strain on mental health services and increased workforce productivity, with an estimated $500,000 saved annually in related costs.
You don’t need to look any further than APTCO for the broadest selection of goods that can make your branded merch campaign bring results. Contact us today.
~ Dr. Seuss
