Fast-Food Fashion Hits Peak Weird

Arby’s unveiled a saucy new promotional item last year – the "13-Hour Drip Fit," an $85 limited-edition outfit made entirely of napkins. Yes, really – napkins.

The outfit was designed to promote the fast-food chain’s new line of slow-smoked BBQ sandwiches, which take (you guessed it) 13 hours to cook, and debuted with perfect timing on National Barbecue Day.

Developed in collaboration with Chain Brands, a creative collective known for food-inspired pop culture drops, the ensemble featured a patchwork Cuban-style shirt and relaxed-fit shorts, stitched together from 13 linen bistro napkins with a hidden pocket for extra sauce. The shorts feature an elastic waistband just in case you go a little too hard on the meats.

To further the promo push, Arby’s brought in comedians and self-proclaimed grilling enthusiasts Anthony Anderson and Cedric the Entertainer, whose AC Barbecue sauces top the sandwiches. The duo even made an appearance on The Late Show with Stephen Colbert modeling the napkin-based ensemble – showing off what the cool kids call “drip” in a coordinated “fit” (that’s outfit, for anyone still catching up).

And while it may look like a novelty product, this isn’t just a throwaway gag. The garments are made from 100% linen napkins and are machine washable, giving just a hint of real-world usefulness. But Arby’s is clear: The outfit is “decidedly not stain resistant.” And that’s the point – wearing a sauce stain is practically a badge of honor. It means you really did show up hungry, and everyone else gets to see it.

Dripfit napkin shirt

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