For the Love of Promo

  • Feb 6, 2022

As a consumer, how often have you picked up a promotional product offered to you at an event, accepted a branded product offered from an organization you belong to or used a promotional product that supports a cause you believe in? These are just three of the ways that promotional products make their way into the fabric of consumers’ lives and become part of their day-to-day activities.

A recent PPAI (Promotional Products Association International) Research study, designed to gather data on this industry’s powerful advertising medium, looked at how consumers receive, keep, engage with and value promotional products. The survey was sent to several thousand comsumers in the United States and Canada. Similar studies have been done every few years, and will results have change in small ways, the main conclusions are pretty consistent. See here for a similar study from a decade ago.

Advertisers and marketers need to carefully consider the various options available: radio and TV ads, newspaper and magazine ads, direct mail, email, and promotional products, to name a few. As internet advertising has exploded in recent years, so has the ease in dismissing ads with pop-up blockers and other tools. In the age of streaming, a few clicks allow the consumer to skip through commercials. Who wouldn't like to have a medium with a little more permanence?

Not surprisingly, the results were intriguing and impressive, proving once again the impact that promotional products can have and the long-lasting connection they can forge between consumers and brands.

How are promotional products acquired?

47.2% have received branded products by mail from businesses (e.g. calendar magnet from realtor, sticker from retail store, etc.)
45.9% have taken branded products that were free to use or take home as a patron of an establishment
32% have received company branded products with a purchase
28.2% have received branded products being handed out to attendees or visitors of a social events or gatherings
26.9% have been given company branded products from employers or organizations
25.7% were given free products to support a cause or issue they believe in

Why do consumers keep promotional products?

75.4% The item is useful
38.3% Reminds me of an event or experience
34.8% The product is fun to have
34.1% I like the design
32.9% I wanted or needed the product at the time I received it
27.4% Reminds me of my accomplishments (e.g. t-shirt which
displayed a race logo, plaque with award, etc.)
27.4% Supports a worthy cause

Are promotional products preferred over other types of advertising media?

94.5% strongly or somewhat agreed they would rather receive a promotional product than a promotional email
85.6% strongly or somewhat agreed they would rather receive a promotional product than a promotional mailer
81.8% strongly or somewhat agreed they prefer to receive a promotional product than listen to a 30-second radio commercial
81.2% strongly or somewhat agreed they prefer to receive a promotional product than watch a 30-second TV commercial

Why does this all work? It’s because of the 5 secrets of promotional products!

Apparel trends for 2022

Favorite Quotations

“Continuous improvement is better than delayed perfection.”

~ Mark Twain

Favorite quotations

Close Search